CLEVELAND (AP) – Browns owner Dee Haslam is stepping down as the CEO of her media company to focus more on the NFL franchise and community work in Cleveland.

RIVR Media, which is based in Knoxville, Tennessee, and co-founded by Haslam, announced that Rob Lundgren will become CEO.

Haslam intends to stay on as a partner and executive producer for the company, which has produced more than 3,000 episodes for 21 different networks. RIVR is credited with the cable hit “Trading Spaces,” and other shows.

Haslam’s role has expanded in recent years with the Browns, which she bought with her husband Jimmy in 2012.

“Television production has been a lifelong passion and I have taken great pride in building RIVR Media,” she said in a release.

“We love creatively bringing exceptional stories to life to engage viewers around the world. While I may transition roles, I will remain involved and committed to our consistent production of entertaining and unique content and am excited to see how we continue to evolve.”

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